Destination Development

OIH is transforming visitors’ experiences at cultural and urban venues

The first area falling within the company’s focus on urban development identified by OIH as a unique investment opportunity in Egypt and other African countries is “destination development”.

Kicking off, INARA acquired the concession for the Sound & Light show on the plateau of the Giza pyramids in 2017. As part of a bigger initiative to turn the Giza Pyramids plateau into an entertainment hub with restaurants, cafes, cinemas and concert halls, INARA is transforming the visitor experience of the Giza pyramids in a move that will shake up the tourism and entertainment industries in Egypt.

Through this project, INARA aims to restore the glory of Egypt’s history in a theatrical masterpiece that engages the audience and transforms the show into a cultural and entertainment experience. In turn, these efforts will increase traffic and enhance both local and international tourism.

20,100

Seats for Visitors

13,500

Square Meters Land Area

100+

Video Projection
& Light Stations

Cultural Destinations

An important booster to the tourism industry

Leveraging Egypt’s wealth of historical and archaeological sites, OIH has an ambitious plan to lead in this domain transforming visitors’ experiences at historical sites and cultural venues in Egypt by introducing first-class hospitality and visitor services, cutting-edge technologies, and state-of-the-art management and operational models. Creating fascinating experiences for travelers will serve to entice repeat visitation ultimately boosting tourism to Egypt. While bringing the best global practices to the world’s oldest civilization, OIH aims to spotlight Egypt for the world and present its many wonders in a fun and exciting experience families will enjoy for a long time to come.

Planning to start its engagement in this sector by focusing on the Giza Pyramids plateau, OIH intends to create a globally-inspiring, innovative, and integrated destination that will encapsulate the entire Giza Plateau with top-end amenities and overwhelming human experiences that are truly fit for the magnitude and legacy of the Pyramids. From the moment visitors set foot into the Pyramids of Giza Plateau site, the purpose is to overwhelm and fascinate them throughout an entire spectrum of amenities and conveniences.

Urban Entertainment
Destinations

A developmental means for revitalizing the urban landscape